Microsoft Windows Break Down The Walls


Here’s another Berlin Wall related campaign, a direct marketing trick from New Zealand. Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. They showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to visit the remainder of the Berlin Wall.

Microsoft Windows Break Down The Walls


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s