I’ve just got thirteen years old.

These are ads made to celebrate Mapp’s anniversary. But I have to confess. Actually, the agency has turned thirteen, not twelve. But even so, I liked the Whisky idea. That’s why I put both ads here.

Advertisement

Campaign evolution. Albert Einstein and its concept.

This is what I call “evolution of a campaign”. The idea is collapsing with several art directions to build and discover the final idea. Take a look at this cronological evolution.

What happen when you have a guide to follow?

This ad below is exactly what the guide says to you. First you check the template. Then you see my Ad.

Template for iPad Ad.

Now, what I did.

Now, you guys are gonna see my first pitch for this Apple ad.

First option:

Second option:

iPlanet Ad: concept presentation

This project is a third part of a whole…. (see the others iPlanet posts in “My Ideas” category). Let’s see if you guess which one of these ads were approved by the client.

Advertising Agency: Mapp Comunicação
Art Director: Alek Franceschini
Copywriter: Patrícia de Oliveira
Illustrator: Junior, Alek
Account director: Patrícia de Oliveira

Apple Ad – Approved version

I think I’ve made a promise here that I would post my approved Ad for Apple Resellers. So, this is it.

Advertising Agency: Mapp Comunicação, Sao Paulo, Brazil
Creative Director: Alek Franceschini
Art Director: Alek Franceschini
Account Director: Patricia de Oliveira
Published: Outubro 2010

Apple Ad – Reseller info

Hello guys. This is one of several ads I’d done for a major IT distributor here in Brazil. On this case, the target is the final consumer. Oddly, this Ad wasn’t approved. But I like this one. ;-D

ps: I’ve made a rookie translations into English, but I think you’ll understand my point.

Advertising Agency: Mapp Comunicação, Sao Paulo, Brazil
Creative Director: Alek Franceschini
Art Director: Alek Franceschini
Account Director: Patricia de Oliveira
Published: Concept Idea – not approved