The Cheese Camera Community was launched aimed at the third world children. A social project that aims to give active “voice” for children “speak” their problems, using image as its goal. All converging to a community that raises money to solve these problems. Check out the images below:
Category Archives: Direct Maketing
Microsoft Windows Break Down The Walls
Here’s another Berlin Wall related campaign, a direct marketing trick from New Zealand. Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. They showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to visit the remainder of the Berlin Wall.
Door Step School
FedEx: Puzzle Boxes
Redesigned Fedex Boxes with die-cut continents demonstrating how Fedex brings the world together
Red Bull: Portable Charger
Land Rover – Scroll
Scholz & Friends Hamburg Recruiting: Pizza Digitale
Objective: Get Digital Creatives interested in Scholz & Friends – and hire them.
Concept: In cooperation with the delivery service Croque Master Scholz & Friends created the „Pizza Digitale“. A special pizza, which was for four weeks added to every order from other major agencies’ employees. The recipe was simple: Pizza dough with tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. That way we made sure our message – Scholz & Friends is seeking for Digital Creatives – would reach just the right person.
The Result: Lots of job interviews and some new teams for our Digital Department.
Target Audience: All major agencies’ employees, who have enough digital competence to decode the Pizza Digitale.
Best Direct Marketing of the month.
GOLD: Oreo: Crumb Case
Advertising School: Miami Ad School, Miami Beach, USA
Art Directors: Michael Malz, Jacob Gale, Kelly Saucier
Copywriter: Michael Grosso
Published: September 2011
SILVER: Hell Pizza: Mis-Fortune Cookies
As part of its work with Hell Pizza, Barnes, Catmur & Friends, Auckland came up with the concept of Mis-Fortune Cookies. Currently being sold through all 66 Hell Pizza stores these have darker messages than the traditional Chinese variety. You have been warned.
Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Copywriters: Paul Catmur, Jesse Stevens, Matt Weavers
Account Director:Sally Willis
BRONZE: Jive Talk: Augmented Reality CD Package
Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Directors: Carson Ting, Todd Takahashi
Producers: Carson Ting, Todd Takahashi
Studio artists: Carson Ting, Todd Takahashi
Fareshare: Waste not, want not
Join us for our ‘Waste not, Want not’ evening dinner
Here at Fareshare we want to reduce the amount that’s bagged up and binned. Especially when it comes to the 8.3 million tonnes of food that’s sent to landfill each year. It’s a real heartburning issue for us, as most of this food is in date and can be redistributed to organisations that work with the needy or hungry in our local community. So for starters, we’d like to invite you to join us for a Black. Tie evening dinner where you can taste for yourself what many disadvantaged people could be missing out on if all this perfectly good food ended up in the bin.