Are you creative director material?


Check out this nice viewpoint about Being a Creative Director. It worth reading. 😉

Many young creatives enter the advertising industry with aspirations of one day becoming the creative director at a major agency. Yet not every creative person is cut out for this particular job.

Over the years, the creative director role has become the default goal for many ambitious art directors, designers, or copywriter thinking ahead into the future. Yet many creatives have unrealistic perceptions of what the role entails.

Special set of skills

Many of my students tell me that they want to be the creative director one day. It is a worthy ambition, though it is important to remember that the skills and qualities of a creative director are not necessarily the same as those of a good copywriter or art director.

Management and negotiation skills are vital for a would-be creative director, as is the ability to think strategically. The role isn’t simply to create, but to channel the creativity of the team and to help deliver the best possible results for the client.

The creative director may set the direction for the work, but he or she also needs to be able to lead the team in the creative process. The role is very much about mentoring, nurturing, managing and supporting the creative teams. For many creative directors, it’s hard to avoid the temptation to do all the conceptual thinking themselves.

Managing creative people

As such, one of the most important parts of the job is creating a great environment for creativity and building the right team. One challenge is managing creative people in a way that gets the best from them.

The creative director should, ideally, be the champion of good ideas from the entire team. That means he or she needs to inspire confidence in clients and from the creative team.

You need to be seen as a person with confidence and conviction.

One of the hardest parts of the job is stopping all the things that are trying to kill good ideas – client resistance, internal politics, and budget, for example. There are so many failure bullets to dodge.

Learning other disciplines

A good creative director must also be flexible and forward-looking. He or she must be willing to learn about other disciplines – this means that the creative director with a copywriting background must understand art direction, design, film and digital technology, for example, and should also have experience in a range of media from TV to print to digital.

What’s more, creative directors must be open to lifelong change and learning. It is up to them to stay ahead of how consumers are using technology, to stay abreast with changing tastes and trends in the broader market.

The role of the creative director in any agency is a pivotal one and it can be very rewarding, but it’s not always as glamorous as people entering the ad industry imagine. A great creative director is a client service person, a trouble shooter, a teacher, a cheerleader and a pragmatist.

Not every great creative director is a great visionary; and not every great creative is a great creative director. If it’s a role that appeals to you, you should look beyond your own discipline and learn about strategy, account management and technology. And hone your people skills because they’re as important as your intuition and creativity.

BY: WENDY MOORCROFT | 22 DEC 2014 08:49 (extracted from



The Berlim Wall fell 25 years ago.


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Advertising Agency: MSTF-PARTNERS, Lisbon, Portugal
Creative Directors: Susana Sequeira, Lourenço Thomaz
Art Director: Orlando Gonçalves
Copywriter: Cristina Amorim

Old English – Stains Kill


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Advertising Agency: Havas Worldwide, New York, USA
Chief Creative Officer: Darren Moran
Executive Creative Directors: Dustin Duke, Jon Wagner
Creative Directors: Gian Carlo Lanfranco, Rolando Cordova

Thread Paintings: Densely Embroidered Portraits by Cayce Zavaglia


When scouring through the minute details of artist Cayce Zavaglia’s embroidered portraits (previously), it’s difficult imagine each work is scarecely larger than 8″ x 10″. Her process, which she refers to as both “thread painting” and “renegade embroidery,” begins with a photoshoot of each subject, namely friends, family, and fellow artists. Roughly 100-150 photos are winnowed down to a single selection which she then begins to embroider with one-ply embroidery thread on Belgian linen. She shares via her artist statement:

Over the years, I have developed a sewing technique that allows me to blend colors and establish tonalities that resemble the techniques used in classical oil painting. The direction in which the threads are sewn mimic the way brush marks are layered within a painting which, in turn, allows for the allusion of depth, volume, and form. My stitching methodology borders on the obsessive, but ultimately allows me to visually evoke painterly renditions of flesh, hair, and cloth.

Zavaglia is also interested with the backs of her portraits, a tangled mesh of thread and knots resembling a more abstract version of the exacting portrait on the reverse. In a return to her roots as a painter, she creates gouache and large format acrylic paintings of the backsides, effectively creating a painting of an emboirdery of a photograph. Included here are several works from the last two years including works that will be on view at Art Miami this December through Lyons Wier Gallery.

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Turn Boring Vegetables into Spaceships and Racecars with Le FabShop’s 3D-Printable ‘Open Toys’


If you’re interested in advanced techniques for playing with your food, the team at le FabShop just released a series of 14 components you can download, print, and attach to your favorite vegetable, effectively transforming turnips into helicopters and eggplants into submarines. A sort of DIY Mr. Potato Head for the 3d-printing generation. The free accessories are called Open Toys, and all 14 components can be downloaded here. If you’re looking for more 3D printed toys just in time for the holidays, check out this list from Cults.

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The Inner Workings of Antique Calculators Dramatically Photographed by Kevin Twomey


While our modern day gadgets are certainly compact and slick, they’re also incredibly boring when compared to the intricate inner-workings of their predecessors. A small microchip now does the heavy lifting in modern day calculators. But take apart a 60-year old calculator and you’ll find hundreds of parts that include gears, axels, rods and levers all working together like a fine-oiled machine. Capturing these old gadgets is photographer Kevin Twomey, who “delights in raising the most mundane of objects to an iconic level.”

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Harry Potter Book of Arts


Warner Bros and Harper Collins has launched a book with original illustrations from the series Harry Potter. It’s worth a peek.

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Steel Animal Sculptures by Byeong Doo Moon at ‘Sculpture by the Sea’


South Korean sculptor Byeong Doo Moon unveiled a new stainless steel sculpture as part of Sculpture by the Sea 2014 earlier this month in Sydney. The intricately welded peacock is titled “Our memory in your place” and is a stylistic companion to Moon’s 2011 sculpture, a deer with an unwieldy set of antlers that resembles tree limbs. The annual sculpture event is now in its 18th year and runs through November 9th. You can see plenty more photos of this year’s participants on their website. (via Visual News)


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Emil Alzamora’s distorted human figures appear to melt, morph, and defy gravity


Artist Emil Alzamora explores the human body through his figurative sculptures that distort, inflate, elongate, and deconstruct physical forms in order to reveal emotional situations and narratives. Alzamora works with a variety of materials including bronze, gypsum, concrete, and other ceramic materials to create pieces with smooth, almost non-descript surfaces to instead draw attention to shape and scale. You can see more of his work on Facebook and on Instagram. (via Dark Silence in Suburbia)

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13th Street – Turning primetime into crimetime.


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Advertising School: Miami Ad School Europe, Hamburg, Germany
Tutors: Salvatore Russomanno, Niklas Frings-Rupp
Art Directors: Nico Schwarz, Alexander Aussem
Illustrator: Remar Concepcion