Die Presse: Tablet and Laptop – We write since 1848

Advertising Agency: Traktor, Vienna, Austria
Creative Directors: Alexander Winsauer, Antonia Tritthart
Art Director: Colin McPartlin

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Dreft

Not so long ago, this was a beautiful dress. Its colours were so wonderful that it easily became the Truest Colourful Rainbow, of course after stretching enough to fill the sky. From that day on, a lot of painters have portrayed it and writers described its beauty. But how to dress up in a rainbow? Dreft. Keep the shape.

In the past, it used to be a classic turtleneck sweater. However, it started to elongate and it became a Striped Intercity Railway Track. It didn’t take long before it became a Striped Transcontinental Railway Track. It’s very useful for ladies travelling to seasonal sales, factories and even the army. But try to put the railway track on.
Dreft. Keep the shape.

On one sunny day, the blue blouse discovered that its length was growing. It became longer and longer. In a few days it became so long that it turned into the Blue Blouse River. Kids love swimming in it, having fun, fishing with their dads and sun-bathing on its banks with their mums. But it’s hard to wear a river.
Dreft. Keep the shape.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Paweł Heinze
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Illustrator: Magdalena Stadnik
Published: March 2012

The award winning Ads from Cannes 2011.

I’ve chosen some of the best ads and ideas from Cannes this year. If you won’t agree, don’t worry, you can send me your chosen ones, and I will consider it in my blog.