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WOW. This is a really explosion ad. Members of the BUND put globe-ballons on exhaust-pipes of cars in Berlin. The exhaust gas inflates the ballons. And after the message becomes readable, there is a big bang.
Agency: Butter.Berlin, Berlin, Germany
Creative Director: Timm Holm, Michael Preuss
Art director: Björn von Buchholtz
Copywriter: Hermann Weiss
Photographer: Paul Seitz