SNCF: Incivility

Click to enlarge the picture and read the case.

Advertisement

The world can’t take anymore CO2.

WOW. This is a really explosion ad. Members of the BUND put globe-ballons on exhaust-pipes of cars in Berlin. The exhaust gas inflates the ballons. And after the message becomes readable, there is a big bang.

Agency: Butter.Berlin, Berlin, Germany
Creative Director: Timm Holm, Michael Preuss
Art director: Björn von Buchholtz
Copywriter: Hermann Weiss
Photographer: Paul Seitz

Land Rover – locker rooms

Click on the pic to understand the campaign.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Márcio Doti
Art Director: João Paz
Copywriter: Leandro Neves