Best Direct Marketing of the month.

GOLD: Oreo: Crumb Case

Advertising School: Miami Ad School, Miami Beach, USA
Art Directors: Michael Malz, Jacob Gale, Kelly Saucier
Copywriter: Michael Grosso
Published: September 2011

SILVER: Hell Pizza: Mis-Fortune Cookies

As part of its work with Hell Pizza, Barnes, Catmur & Friends, Auckland came up with the concept of Mis-Fortune Cookies. Currently being sold through all 66 Hell Pizza stores these have darker messages than the traditional Chinese variety. You have been warned.

Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Copywriters: Paul Catmur, Jesse Stevens, Matt Weavers
Account Director:Sally Willis

BRONZE: Jive Talk: Augmented Reality CD Package

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Directors: Carson Ting, Todd Takahashi
Producers: Carson Ting, Todd Takahashi
Studio artists: Carson Ting, Todd Takahashi

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Hair Club: Restore it 3D Poster

Advertising Agency: Wonder, Calgary, Canada
Creative Director: Christopher Heatherington
Associate Creative Director: Jack Adamson
Art Director: Christina Wu

City of Toronto: How far?

This is a single ad made by Publicis – Toronto. With several enviromental campaigns and social causes, this funny ad is aimed at animals lovers.

How far away does an animal have to be before you help? There are pets right here in your own city who need a home. To adopt or donate call 311 or visit toronto.ca/animalservices

Advertising Agency: Publicis, Toronto, Canada
Creative Director: Duncan Bruce
Art Director: Kenneth Fothergill

Hip Baby: Business cards

Business cards for a baby store? Seems kind of dangerous with all those corners. And so, hip baby’s™ baby-proofed business card—a card with protective foam bumpers on each corner.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Jordan Cohen
Photography: Clinton Hussey

Christmas Bureau of Edmonton: Mashed Potato Kit and Farm Fresh Carrots

During the holidays – while most children are pleading with their parents for the season’s newest toy – the Christmas Bureau of Edmonton tries to feed the thousands of hungry children in the city who want nothing more than a decent meal. To help garner donations, Calder Bateman designed and produced custom “toy boxes” for carrots and potatoes, and sent them out to philanthropists and the city’s major donors during the Christmas period – reminding them that for some children, these are the season’s must-have gifts.

Advertising Agency: Calder Bateman, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Sr. Account Executive: Willie Lee

SilvaStar Canfor

“He has good reason to cry. We threw him out.
For us, quality means we only accept 100% usable, defect-free lumber.”

“You’d be angry too, if people called you names.
Our standards consider anything unsustainable to be unacceptable.”

 

Advertising Agency: Grey, Vancouver, Canada
Creative Director: Alan Russell
Art Director: David Wong
Copywriter: Geoff Dawson
Photographer: The Orange Apple
Additional credits: Evelyn Lee, Steve Kennedy
Published: October 2010