This billboard absorbs air pollutants.
Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country’s first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).
A 3d designer (Jerome Olivet) created a concept work for Coca-Cola more like an inspiration that a real deal. But the project took a different path. It was recognized by some executives and became famous among the designers community.
Refresh on the Coca-Cola side of life.
This campaign certainly draws attention. Here in Brazil probably this wouldn’t work. Some idiots could steal the straws…. it’s shucks.