SIEC, a brand for you know how to brew beer.

Can I use a different color when I think in beer? Yes. This brand (SIEC) thought outside of the box and made an exquisite design using blue as its main color palette. What do you think?

 

 

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Brand with fingerprint as an inspiration!

History of Design – since C.18.500 years ago.

Panton Typographic family

The Bulgarian Fontfabric has created the typeface Panton with very interesting features to use in design, but also worth just check it how they had everything into design projects just to you get a good idea of how to sell.

The whole family is selling for $ 29 and has more than 800 icons included. In the same link, they have provided 4 free versions that are worth having installed. Check it out below the images and have a good sip.

Are you creative director material?

Check out this nice viewpoint about Being a Creative Director. It worth reading. 😉

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Many young creatives enter the advertising industry with aspirations of one day becoming the creative director at a major agency. Yet not every creative person is cut out for this particular job.

Over the years, the creative director role has become the default goal for many ambitious art directors, designers, or copywriter thinking ahead into the future. Yet many creatives have unrealistic perceptions of what the role entails.

Special set of skills

Many of my students tell me that they want to be the creative director one day. It is a worthy ambition, though it is important to remember that the skills and qualities of a creative director are not necessarily the same as those of a good copywriter or art director.

Management and negotiation skills are vital for a would-be creative director, as is the ability to think strategically. The role isn’t simply to create, but to channel the creativity of the team and to help deliver the best possible results for the client.

The creative director may set the direction for the work, but he or she also needs to be able to lead the team in the creative process. The role is very much about mentoring, nurturing, managing and supporting the creative teams. For many creative directors, it’s hard to avoid the temptation to do all the conceptual thinking themselves.

Managing creative people

As such, one of the most important parts of the job is creating a great environment for creativity and building the right team. One challenge is managing creative people in a way that gets the best from them.

The creative director should, ideally, be the champion of good ideas from the entire team. That means he or she needs to inspire confidence in clients and from the creative team.

You need to be seen as a person with confidence and conviction.

One of the hardest parts of the job is stopping all the things that are trying to kill good ideas – client resistance, internal politics, and budget, for example. There are so many failure bullets to dodge.

Learning other disciplines

A good creative director must also be flexible and forward-looking. He or she must be willing to learn about other disciplines – this means that the creative director with a copywriting background must understand art direction, design, film and digital technology, for example, and should also have experience in a range of media from TV to print to digital.

What’s more, creative directors must be open to lifelong change and learning. It is up to them to stay ahead of how consumers are using technology, to stay abreast with changing tastes and trends in the broader market.

The role of the creative director in any agency is a pivotal one and it can be very rewarding, but it’s not always as glamorous as people entering the ad industry imagine. A great creative director is a client service person, a trouble shooter, a teacher, a cheerleader and a pragmatist.

Not every great creative director is a great visionary; and not every great creative is a great creative director. If it’s a role that appeals to you, you should look beyond your own discipline and learn about strategy, account management and technology. And hone your people skills because they’re as important as your intuition and creativity.

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BY: WENDY MOORCROFT | 22 DEC 2014 08:49 (extracted from BizCommunity.com)

 

Image Manipulations by Martin Grohs

One of those things that you keep thinking about (when you are a design or art director) is “How in name of the God, this guy did this?” And since I started working with advertising, doing manipulations using Photoshop is one of the majors things among the creative community.  Check some of those works (by Martin Grohs).

Colorful City Silhouette Prints by Yoni Alter

London-based designer Yoni Alter has a huge line of colorful prints featuring overlaid silhouettes (to scale) of every major landmark found in different cities. There’s too many places to list here, but you can explore more in his shop, and many if his pieces were just on view at Kemistry Gallery earlier this week.

Design with a sight of business.

Satis – Branding Design

AURUM: Brand and Package