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Advertising Agency: Rack & Pinion Creative, Toronto, Canada
Creative Director: Lenny Poplianski
Art Director: Dorota Pankowska
Copywriter: Adriano Marchese
The work of Italian artist Filippo Minelli can be described as something between work of art and reality. It’s not exactly street art, but something similar to that. He definitely draws attention with his painted words and logos that pop out from almost nowhere.
Apple and Facebook logos on old walls and houses, Google logos on the Chinese Wall and children’s playground, and fun words at all kinds of weird locations. The goal for Minelli is to create some kind of contrast between the words and the chosen locations, to make us think and wonder what he meant with that specific installation. I think every piece can be analyzed in many different ways, it’s kind of a individual thing, that’s the thing that is so great with art.