Chrome is a free web browser that was launched by Google back in 2008. In just five short years it’s gone on to be a massive success, occupying a 37 per cent share of the worldwide usage of web browsers, and for very good reason. It’s fast, blisteringly fast in fact; loading web pages in lightening-bolt time and running complicated web applications in a snap. It’s also super-secure, streamlined and easy to use. Hardly surprising it’s made such an impact. So to pay homage to this digital smash hit, here’s a showcase of Chrome logo redesigns – enjoy!
Combining the smash-hit game Portal with Chrome is a sure fire recipe for success. This redesign takes inspiration from the Portal gun; game geeks across the planet fall to their knees.
A gorgeous hand-made treatment that has plenty of texture, character and cool. We love the chalkboard-like background complete with quirky hand-drawn illustrations.
Ahh, the old ’70s combination of orange-brown with Happy Shopper-esque colours. This retro redesign is horribly nostalgic yet honest to the original.
Using folding techniques is a great way to add unparalleled amounts of realism. So much so, in fact, we think we like it more than the original.
A super-shiny treatment that’s suitably space-age for the mark that symbolises the future of web browsers.
A lovely mosaic incarnation that adds interest and a structure to the standard logo version.
Here’s an innovative approach that abandons the primary colour palette in favour of hard metal and icy cold hues.
And taking the minimal colour approach even further, here we have black Chrome, looking very much like something hacked off the mother ship in the movie Alien.
So much fun and good enough to eat! The Chrome cookie makes the logo even more appetising and adds a homely-feel you’d never associate with a technology brand.
And finally, here’s Google Chrome in 3D. Through clever use of shading and shadows, the creative behind this redesign brings life and depth to the 2D original.
Here you can see a good example of re-branding made by this french art director Sylvain Boyer. He recreated the Renault brand with an idea of dynamic application to other products and services of the brand. Check it out below:
We know that now a days there’s a huge environmental awareness around the world. This idea of recyling, be alert with waste etc is what we are seeing not only on TV, magazines or billboards. Each day new brands are created with this kind of approach. Check it out.
This job has its beginning with a brand study. It was created several logos and it was narrowed down to one final idea. The whole job was not only logo but also an institucional brochure, stationary kit and a website. (This one is still in development).