Best Direct Marketing of the month.

GOLD: Oreo: Crumb Case

Advertising School: Miami Ad School, Miami Beach, USA
Art Directors: Michael Malz, Jacob Gale, Kelly Saucier
Copywriter: Michael Grosso
Published: September 2011

SILVER: Hell Pizza: Mis-Fortune Cookies

As part of its work with Hell Pizza, Barnes, Catmur & Friends, Auckland came up with the concept of Mis-Fortune Cookies. Currently being sold through all 66 Hell Pizza stores these have darker messages than the traditional Chinese variety. You have been warned.

Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Copywriters: Paul Catmur, Jesse Stevens, Matt Weavers
Account Director:Sally Willis

BRONZE: Jive Talk: Augmented Reality CD Package

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Directors: Carson Ting, Todd Takahashi
Producers: Carson Ting, Todd Takahashi
Studio artists: Carson Ting, Todd Takahashi

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Hip Baby: Business cards

Business cards for a baby store? Seems kind of dangerous with all those corners. And so, hip baby’s™ baby-proofed business card—a card with protective foam bumpers on each corner.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Jordan Cohen
Photography: Clinton Hussey