Ford Troller: Escape

Advertising Agency: JWT, Sao Paulo, Brazil
Copywriters: Guilherme Nesti, Leandro Pinheiro
Art Directors: Silvio Medeiros, Diego Lauton
Illustrator: Silvio Medeiros

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Penguin: Typewriter

Meet the classics. Typewriters placed in computer department of bookstores to call attention to Penguin Classic Books.

Advertising Agency: EC Comunicação, São Paulo, Brazil
Creative Directors: Valdir Bianchi, Eduardo Foresti
Art Director: Linus Oura
Copywriter: Gustavo “Gus” Costa
Photographer: Estúdio Pola
Published: January 2011

Propaganda Magazine

Special edition showcasing the top awarded Brazilian agencies of the past decade. Talk to us while there’s still space available.

Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Pedro Guerra, Marco Monteiro
Art Director: Gregory Kickow
Copywriter: Patrick Matzenbacher
Photographer: Jair Lanes
Mock-up: Rodrigo Kehdi
Published: February 2011

iPlanet Ad: concept presentation

This project is a third part of a whole…. (see the others iPlanet posts in “My Ideas” category). Let’s see if you guess which one of these ads were approved by the client.

Advertising Agency: Mapp Comunicação
Art Director: Alek Franceschini
Copywriter: Patrícia de Oliveira
Illustrator: Junior, Alek
Account director: Patrícia de Oliveira

The fat Monkey by Florentjin Hofman

Pixel Show had the opportunity to know the urban Dutch artist Florentjin Hofman. There was an urban intervention made in Sao Paulo before the event starts. The Giant Monkey was called “Macaco gordo” or Fat Monkey. The intervention was sponsored by Opanka. The monkey was covered with rubber slippers to creating a sort of texture or “skin layer”. Very cool thing, don’t you think?

Apple Ad – Approved version

I think I’ve made a promise here that I would post my approved Ad for Apple Resellers. So, this is it.

Advertising Agency: Mapp Comunicação, Sao Paulo, Brazil
Creative Director: Alek Franceschini
Art Director: Alek Franceschini
Account Director: Patricia de Oliveira
Published: Outubro 2010

Officer Distributor Party – Part 2

Those was approved by the client.

email marketing invitation

Banner 5×5 m – approved option

Floor adhesive –  approved option

Advertising Agency: Mapp Comunicação, Sao Paulo, Brazil
Account Director: Patricia de Oliveira
Creative Director: Alek Franceschini
Art Director: Alek Franceschini

 

Officer distributor Party

This year one of the most important IT distributor in Brazil will throw a party for its employees. I did 2 different ideas. Check it out my first bid.

option 1 email marketing.

Floor adhesive – option 1

 

Banner 5×5 m

Advertising Agency: Mapp Comunicação, Sao Paulo, Brazil
Account Director: Patricia de Oliveira
Creative Director: Alek Franceschini
Art Director: Alek Franceschini

Achei Brindes (e-commerce project)

This is a art director project only. The idea was create a dynamic website with a difference experience during the buying process. A Youtube embedded video will show the costumers making off and its testimonials.

Mapp Comunicação, Sao Paulo, Brazil